Deezer boldly distinguished itself by being among the few to deliver free music. However, there is a price to pay for been a early innovator. The business model is still very much unproven which mainly depend on advertising, and there are still problems of ‘illegal sharing’ among the challenges.
[Image from http://french-law.net]
Jonathan Benassaya (left pic), one of the co-founder of Deezer, remains confident that music label company will work with Deezer to refine the industry. However, Universal Music remain unimpress with what Deezer does to the music industry and does not want anything to do with it for fear of cannibalizing its own business.
Universal is the first label to declare its intention not to collaborate with Deezer. This decision can be explained in two ways. First, Universal wants to reassert its copyrights on its music catalogue. Secondly, it wants to protect a new music venture launched with Neuf, a French internet service provider (ISP) which also belongs to the Vivendi media conglomerate, and under which the customers of the ISP are given free access to Universal’s music.
After reading what Deezer does despite the odd, I have to give Jonathan and his team a thumbup in challenging the music industry to open up for a good and noble cause. Indeed. the music industry can no longer live in the past but look into the future.