iPod is a phenomenal successful and a legendary product that is as popular as the legendary icon, Steve Jobs , who unveiled the product to the world in the annual Apple Conference back in 2001. This stylish product set the precedent of how industrial design coupled with simplicity could inspire coolness and Wow-ness that itself lead to revolution that even the company producing it couldn’t have expected it. In other words, product that simple just works out of the box .
iPod is great success story that Apple could not fathom itself even though the company is known to produce product that is unique and innovative that appeals to the consumer market. No doubt that iPod is one of the best thing to come since Steve Jobs return to lead Apple into the new millennium, however it is actually a series of cultural, technological and demographics changes along with the revival of new Apple that set the path towards the global success of iPod. Apple basically leaves its competitor, past and presence in the dust with its new iconic brand of iPod which many of its forthcoming world-changing product, including iPhone, will be modelled on.
What is it that Apple can achieve what Creative couldn’t achieve with its more technically-superior Mp3 player ? What is it that Microsoft giant couldn’t even penetrate the Mp3 market that been dominated by iPod even though billions of dollars and technical resources are thrown at it ? What Apple’s competitors did not understand is that in the new era of computing, consumer and customer are king, and these people have the power to choose what appeal to them. Apple knows how to market to consumers since day 1 and continue to create product that feeds on the emotion, desire and thrill of its user. Its products are not only made for consumers, they become part of the consumer. It is no longer about satisfying the consumer anymore, it’s about engaging and capturing the mind of the consumer so well that the brand of product speak for the company itself. And it is about marketing concept that focus all products into one similar theme, that is Apple is You, You is Apple, which means every users of Apple’s product is part of Apple and its community.
Apple is also about freedom , been daring and different as epitomize by its charismatic founder . In the industry where companies need to develop technology to protect the producer companies of Video and Music intellect property much to the detrimental of power and freedom of the consumer, Steve Jobs used his influential status and excellent persuasion to liberate consumer of DRM , paving the way towards a culture of free and unlimited music . Apple brings the power back to consumer rather to the producer and that is perhaps one reason Apple is growing to be reckoning force and becomes a hero in the making. Call it arrogant but it dares to be different and that is what distinguished it from many established companies.
Steve Jobs introduces iPod to the world in 2001
Everything you want to know about iPod’s history
In this interesting video, it chronicles the series of events and circumstances that give rises to new trend of culture including the invention of Napsters service that eventually propelled the popularity of MP3 format.