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Ever wonder why Bill Gates image is so determined to establish Windows image as choice of platform for development ? So what is it that Palm image and FaceBook image  insist on building strategy around development platform ? Software platform is like a brand that takes time to nurture and to establish but once it reaches critical mass acceptance, it provides a strong barrier of entry to competitors. No matter how innovative a competitor, many will think twice of committing resources developing solution using a less-popular platform due to uncertainty and lack of market initially. It is always a chick and egg problem. Developers will reluctant to develop application for a software platform unless there is already a high-growth market in it.

On the other hand, software platform vendors will find it hard to sustain the investment and commitment until there are sufficient developers and investors who are willing to hedge on them. Yet, things are not at all gloomy for those mavericks who want to build software platform to ensure sustainability and eventually profitability because a strong brand will attract more capital and talented developers who in turn create a network effect. The onus is on the software platform vendors to deliver the X-Factors that make their software platform conducive enough to attract attention of investors and software developers. Ultimately, the survivability of a software platform is ensured by creating a profitable and potential market for both investors and application developers.

So how does one build a software platform and drive a business strategy around it ?  Many can just start building software platform and keep their fingers crossed, and overcome whatever come their way or one can be more prudent by learning from the experience and knowledge of others who have been there before.

So for those who want to understand and aspire to build a effective software platform, there is free 408 pages pdf ebook by the courtesy of Creative Common License, which also comes in printed book format, that meticulously researched various successful software platforms like Palm, Windows, Linux, Apple, and generalized those findings into valuable recommendations and insights.

image The book Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

have all information one need to understand and build enduring software platform.  Start reading it and find out what it takes to compete in the competitive landscape.

More information from Amazon , Its original website From MIT Press

download 

File: InvisibleEngines.pdf (4mb).

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imageToo many wrong solutions are implemented because people imagine what the problem is, instead of being out there to personally experience and learn what the real problem is. What we need to exhort more is for people to get out to the real world to learn first-hand — the creative thinking can come later, after you have a better grasp of what the real problem is.
Professor Poh Kam Wong

If you need some mojo to create practical and truly innovative solution then do yourself a great flavour first by reading the post

don’t think out of the box… get out of the box!

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image iPod is a phenomenal successful and a legendary product that is as popular as the legendary icon, Steve Jobsimage , who unveiled the product to the world in the annual Apple Conference back in 2001. This stylish product set the precedent of how industrial design image  coupled with simplicity could inspire coolness and Wow-ness that itself lead to revolution that even the company producing it couldn’t have expected it. In other words, product that simple just works out of the box image .

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image So what has Apple Leopard going to do with image ? A lot. Infoworld has been recognized as a premier source of IT news and review, and its pedigrees spanning more than 2 decades exemplify the high quality and standard of its content. Hence, a review done by Infoworld will somehow influence the purchasing decision make by an individual or business alike. So given that Infoworld choose to review Apple Leopard means that Infoworld has already considered its review seriously.

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image Guy Kawasaki, the famous charismatic ex-Apple evangelist, never stop to amuse the crowds with his no-nonsense and awesome presentation. The audiences are drawn to his lively interesting session as he educate them using his business insight (Guy is a Stanford MBA’er) and experience from Apple.  It’s never a dull moment with Guy.

Once again, Guy entertained the audience by delivering a 1 hr presentation on the Art of Evangelism at Gnomedex 2007.

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For the first time in history, two great computer nerds Money Eyesthat change the history of computing meet face to face publicly before the big screen at San Diego, California for a up close and personal sesson. This session took place at D Conference on May 30 2007.
(1997 meeting is not counted as it is about Microsoft’s business investment of $150 millions to then almost collapsed Apple)

In this session, Steve Jobs of Apple and Bill Gates together reminisced the old times when computer industry was still in infancy, and how they changed the face of computing through series of interesting events.

It’s interesting to see how the extroverted Steve tease the more intoverted Bill.

 

The full video lasting 75 min can be found at Video of Steve Jobs and Bill Gates at D Conference by image  using image  technology.

The video is surprisingly smooth and fast at 250kbps using Singapore Starhub at 1am. Similar video in Youtube is choppy at 20kbps, more than 12 times difference. BrightCove’s video is also sharper and clearer than the Youtube’s version.

The rest of section is additional video, one on real history underlying success of Steve and Bill, and another on the comical meeting between the two ‘fake’ nerds (Highly recommended for the laugh !).

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imageSteve Jobs delivered a inspirational speech during the Stanford Graduation 2005. He repeatedly stress how important it is to do what one love rather than merely following the crowds using his own life as a example. He also recount how his near death experience due to cancer has changed his life perspective.

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